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Personal Branding Workshop Part 1: Creating and Managing Your Brand

Part 1: Creating and Managing Your Brand

20 September 2014 | 2pm to 5pm  

5 Harper Road #02-01 (next to Tai Seng MRT)

  • What personal branding is, and isn't

  • The importance of personal branding

  • Mechanics of branding

  • Principles of branding

  • Components of branding

  • How to build a clear brand strategy

    • Brand positioning

    • Brand vision and promise

    • Brand values

    • Brand essence

    • Brand personality

    • Brand architecture

    • Brand voice

    • Brand alignment and resonance

    • Brand application

    • Brand performance and equity

  • How to create your personal brand statement

  • Brand congruence and managing your personal brand

Find out more or register now!

Earlier Event: September 10
Speaker Night: The Road to Freedom
Later Event: September 24
Fireside: The Road to Freedom